WHAT PERSONAL DATA WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and certain cookies installed on your device. In addition, as you browse the Site, we collect data about the individual web pages or products you view, the websites or search terms that brought you to the Site, and information about your interaction with the Site. We refer to this automatically collected data as "Device Data".
We collect Device Data using the following technologies:
- "Cookies" are data files placed on your device or computer that often contain an anonymous unique id. For more information on cookies and disabling cookies, please visit: http://www.allaboutcookies.org.
- "Log files" track actions on the Site and collect data including your IP address, browser type, internet service provider, pages from which you are sent to the Site and where the Site sends you, and date and time indications.
- "Web beacons", "tags" and "pixels" are electronic files used to record data about your use of the Site.
When you make or attempt to make a purchase on the Site, we collect certain information from you including your name, billing address, delivery address, payment details (including credit card numbers, email address and telephone number. We refer to this data as "Order Data".
HOW WE USE YOUR PERSONAL DATA
We generally use the Order Data we collect to process orders placed through the Site (including processing your payment details, preparing it for shipment, and providing invoices and/or order confirmations). We additionally use this Order Data to:
communicate with you;
monitor orders for potential risks or fraud; and
send you information and advertisements about our products or services, according to your indicated preferences.
We use the Device Data collected (particularly your IP address) to monitor for potential risks and fraud, and more generally to improve and optimise our Site (for example, by generating analytics on how our customers navigate the Site and to assess the success of our marketing and advertising campaigns).
TO WHOM WE PROVIDE YOUR PERSONAL DATA
We provide your Personal Data to third parties who help us use your Personal Data as described above. For example, we use Shopify to manage our online shop. You can read how Shopify handles your Personal Data on the https://www.shopify.nl/juridisch/privacy page. In addition, we use Google Analytics to understand how our customers use the Site. You can learn more about how Google uses your Personal Data on the https://policies.google.com/privacy?hl=nl page. You can also opt out of the use of Google Analytics on the https://tools.google.com/dlpage/gaoptout page.
We may also provide your Personal Data to comply with applicable laws and regulations, to comply with a subpoena, search warrant or other legally valid information request we receive, or to otherwise protect our rights.
As described above, we use your Personal Data to send you targeted advertisements or marketing messages that may match your interests. For more information on how targeted ads work, please visit the Network Advertising Initiative ("NAI") information page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can also opt out of certain of these services through the Digital Advertising Alliance's opt-out pages: http://optout.aboutads.info/.
DO NOT TRACK
A "Do Not Track" signal from your browser does not cause us to treat data collection and use differently.
If you live in Europe, you have the right to access the Personal Data we hold about you and to request that your Personal Data be rectified, updated or deleted. If you wish to exercise these rights, please contact us using the contact details provided below.
In addition, if you live in the EU, we note that we process your Personal Data for the performance of agreements we have with you (for example, if you order something through the website) or to pursue our legitimate interests listed above. Please note that your Personal Data may be transferred to countries outside Europe, including to Canada and the United States.
When you place an order through the Site, we keep your order details until you ask us to delete them.
If you would like to know more about how we handle privacy or if you have any questions or would like to make a complaint, please send an e-mail message to firstname.lastname@example.org or send a letter to the address below:
Lippenslaan 52, Knokke, West Flanders, 8300, Belgium